This module demonstrate knowledge and understanding of contemporary theories and their applications in the research field of international marketing and management that provides with opportunity for originality in developing, applying, and implementing ideas in the areas of international management and international marketing.
Module description
This module inculcates practical understanding and a framework that allows the execution of essential analytics actions such as extracting, cleaning, changing, and analysing data. In this module, learners grasp the knowledge of programming languages, tools, frameworks, and libraries utilised throughout the course to acquire and model data sets. Data analysis is accomplished through visualising, summarising, and developing rudimentary data handling abilities by paying attention to variable types, names, and values. In addition, managing data using dates, strings, and other elements, enhances learners’ abilities to perform data research and generate visualisations.
Learning Outcomes
L01: Analyse information using data visualisation, summary, and counting tools.
L02: Acquire rudimentary skills in data handling, focusing on variable types, names, and values.
L03: To learn how to use the pipe operator to combine numerous tidying operations in a chain.
L04: The ability to work with data that includes dates, strings, and other variable
Content Covered
- Data Cleaning Techniques
- Data Preprocessing
- Data Manipulation
- Core Python Programming
- Data Visualisation using Matplotlib
- Linear Algebra
- Statistics and Probability
- Exploratory data analysis
- Variance, Standard Deviation, Median
- Bar charts and Line charts
- Python libraries and framework in data analysis
- 2D Scatter Plot
- 3D Scatter plot
- Pair plots
- Univariate, Bivariate, and Multivariate
- Histograms
- Boxplot
- IQR (InterQuartile Range)
- Data analysis with Pandas